THE DIGITAL TAKEOVER® · BUSINESS DEVELOPMENT FIELD NOTES Why More Sales Activity Does Not Mean More Customers A full diary and a busy sales dashboard can look encouraging. Neither tells you whether the conversations are getting any closer to becoming customers. I have worked in business development for around 30 years. One thing that has […]

The Digital Takeover® · AI And Business Systems AI Agents Need Boundaries Before They Get Business Access AI can save time. But when it starts taking action inside a business, someone still needs to decide what it is allowed to do, what it can reach and when a person must take over. When you first […]

The Digital Takeover® · Security By Design Field Notes Five Stages Of Security: Build Protection Into Your System From Day One A system can be beautifully built and still leave a business exposed if security is treated as something to add later. For me, security has to be considered while the system is being built. […]

The Digital Takeover® · AI And Business Field Notes AI Can Draft Your Customer Email. Who Decides When It Gets Sent? AI can put words on a screen in seconds. But a customer email is still a decision made on behalf of a business. For me, that is where we need to think carefully about […]

The Digital Takeover® · Digital Transformation Field Notes Why UK SMEs Are Still Struggling With Digital Transformation Digital transformation does not mean every business needs to suddenly become an AI company. For me, it is about understanding where a business wants to go, finding the bottlenecks and then deciding whether digital technology can genuinely help […]

The Digital Takeover® · Business Growth Field Notes Growth Hacking Isn’t a Growth Strategy Growth hacking could mean many different things. But for me, one thing is certain: growth hacking is not a growth strategy. When I hear the words growth hacking, I think of somebody trying to hack into a growth strategy and make […]